Business & Marketing

Most Important Skills to Learn in Digital Marketing

Digital marketing is a collective term that encompasses everything in the digital space. With that said, there are lot of skills to learn and master. However, they are all not equally important. Some are much more crucial and therefore, must be a priority for every marketer, both professional and beginner. 

So, if you are looking into digital marketing, your first destinations should be the following skills.

Social Media Marketing

More than 53% of the world population is using social media. By the numbers, that’s 4.20 billion worldwide. Without a question, the online community is as vast as the real world and people are gradually becoming more dependent on the platform. Whether it may be to share their experiences or getting their daily dose of news, social media is the go-to platform.

Therefore, it makes sense to master the art of social media marketing. It is one of the cheapest and most effective marketing strategies as of the moment. So much that it is the priority of every business and you should too.

Content Marketing

The internet is filled with content and for good reasons. When you create material that holds value to a certain audience by giving them the answers they need, you become a reliable authority in the industry. When you are a business, that trust can go a long way in bringing you success.

That’s the core essence of content marketing and it holds true. As a matter of fact, according to a survey, 61% of consumer decisions are influenced by custom content. 

While it may sound easy, content marketing is a tediously long process. It involves a lot of planning for the right type of content, curating quality materials, and distributing them strategically to reach and hook the right people. It can be exhausting, but is going to be one of the best investments as it is considered as a futureproof marketing strategy.

Email Marketing

Digital marketing sometimes involves getting up close and personal with your audience. To do that, you are going to reach out to them through their emails. 

Email marketing is still very important in 2021. So if you are [planning to learn this skill then it is still a great skill to have to get an edge over others.

The point of email marketing is to feed targeted content to your recipients. This allows you to better appeal to their liking, making it easier to convert leads into paying customers.

Take heed though, because while it may sound straightforward, there are a lot of things to consider. You are going to need to plan your content and how to segment your audience, among many others. Also, there is a wide variety of tools that perform different tasks such as tracking data, contact syncing, and email automation.


If there is one thing that makes the most difference in getting you discovered on the internet, that would be SEO. Today almost all businesses need SEO to get more exposure in Google results. 

No matter what business you are or your target audience, SEO is going to be one of the first skills you need to master.

According to research by WebsiteFix Digital,  93% of Google clicks are made on the first results page. That is enough to tell you that without SEO, it is literally close to impossible for your website to get seen. And people can’t buy what they don’t know exists.

The skill is as old as the internet, but it doesn’t get any simpler. The biggest challenge is that search engine algorithms are constantly updated to be less exploitable and more accurate. Which leaves you constantly learning and adapting to the changes.

Data Tracking and Analytics

In general, you need to know how to track and analyze data, whether it may be your website or social media pages. It is what allows you to understand the extent of your marketing, making it possible to make important changes.

Beginning with setting goals, it is then followed with searching and utilizing the right data tracking tools. When the numbers are already before you, what happens next is understanding what the numbers mean. Is the conversion rate economical? Are you experiencing strong reach? And other similar questions.


When people jump into digital marketing, they have no idea what they are looking at. As a result, it is fairly easy for them to get overwhelmed and lost in their journey to learn. Prevent yourself from experiencing the same situation by setting your sights straight on the skills that matter the most. Because no matter what your goals are, these five important skills will always be a part of the picture.

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ToH (Tastings on Hastings) Blog is a non-profit initiative to support and promote the beautiful coastal town Port Macquarie, its events, communities and local businesses. ToH also offers in-depth information pages on Port Macquarie, long-form feature stories, business blogs and community content in a unified and cohesive manner.

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